"If you're not a music industry executive, you probably haven't spent much time perusing the documents from the recent UK Copyright Tribunal's decision on online royalty rates for music publishers. But some people have, and they've turned up evidence that Apple is maybe planning to introduce ad-funded music on iTunes," Stuart Dredge reports for Tech Digest.
"The Tribunal's decision quotes witness evidence from iTunes VP Eddie Cue, where he states that Apple would only pay advertising revenue where 'that revenue is earned as a result of an advertisement, sponsorship or a click-through link located on a Licensed service … and only where the Licensed Service is offered to the User at a price which has been artificially depressed to reflect such revenue,'" Dredge reports.
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